Brand Modernization &
Marketplace Experience for SentX
Modernizing the brand and redesigning the marketplace front end to create a clearer identity, a more intuitive user experience, and a scalable foundation for growth.
Client
SentX
Industry
Digital Marketplaces • NFTs • Web3 Commerce
Overview
SentX is a fast-growing digital marketplace serving both casual collectors and advanced traders. As the platform expanded, the team identified an opportunity to refine its brand presence and evolve the front-end experience to better reflect the platform's maturity and long-term vision.
Hgraph partnered with SentX to modernize the brand and redesign the marketplace front end, creating a clearer identity, a more intuitive user experience, and a scalable foundation to support continued growth across minting and trading workflows.
Challenge
As SentX continued to grow, several natural evolution points emerged:
- The existing visual identity no longer fully reflected the platform's direction or ambition.
- Key marketplace and launchpad experiences presented an opportunity for greater clarity, consistency, and ease of use.
- The platform served a broad audience, from first-time collectors to experienced traders, each with different expectations and interaction patterns.
- The team wanted to ensure the front end and design foundations could scale smoothly as new features and capabilities were introduced.
The objective was to thoughtfully refine the brand and product experience while maintaining continuity for existing users and supporting future expansion.
Solution
Hgraph delivered a comprehensive brand refresh and front-end redesign, grounded in deep discovery and executed through a structured design and development process.
Key Capabilities
Brand Clarity and Visual Cohesion
Through collaborative workshops with the founding team, we clarified SentX's brand essence and defined core attributes that guided all creative decisions. This resulted in a modernized identity that aligned with the platform's vision and resonated with its community.
User-Centered Marketplace Design
We redesigned the core marketplace and launchpad experiences with a focus on clarity, usability, and performance, ensuring that key actions such as browsing, minting, buying, and trading felt intuitive and efficient.
Dual-Mode Experience for Distinct Audiences
To serve both casual and advanced users, we collaborated to reintroduce two dedicated modes: Light Mode for a streamlined, minimal interface optimized for simple buying and onboarding, and Pro Mode for a more advanced trading environment with richer controls and information density.
Scalable Front-End Foundation
A reusable design system, UI component library, and design tokens were created to ensure consistency and enable faster iteration as SentX continues to evolve.
How It Works
Discovery sessions established brand principles and product goals.
Visual identity exploration led to a new logo and brand system.
Wireframes defined key marketplace and launchpad flows.
High-fidelity designs translated strategy into a polished user experience.
Front-end implementation delivered fully functional, reviewed, and approved UI across the platform.
Minor back-end updates supported new front-end functionality where required.
Impact
The engagement delivered meaningful improvements across brand perception and product usability:
Outcome
Hgraph's work with SentX resulted in a refreshed marketplace experience supported by a strong, modern brand foundation.
SentX is now well positioned to:
Continue scaling its marketplace and launchpad offerings
Support a diverse and growing user base
Iterate confidently with a consistent design system
Deliver intuitive minting and trading experiences
Explore Our Product & Brand Development Services
Looking to modernize your brand or redesign your product experience? Let's discuss how Hgraph can help.
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